Obesity now considered as a "Killer lifestyle" disease is an important cause
of preventable death worldwide.
According to the World Health Organization (WHO), 1.2 billion people
worldwide are officially classified as overweight. This is probably the most
sedentary generation of people in the history of the world.
In the Indian scenario, even with the growing awareness about health and
fitness, more than 3 percent (3 crores ) of the Indian population is obese.
There is an urgent need to create public awareness about the mechanisms of
identification, prevention and treatment of severe obesity than ever before.
Worldwide, anti-smoking campaigns' success can only be attributed to
persistent and repeated public awareness programs over several decades.
Since 1964 when anti-smoking campaign first started-nearly half of living
adults who smoked have stopped in the USA.
Obesity Foundation India plans to emulate the core principles of anti
smoking campaign to achieve its goal of prevention of severe obesity.